Internet :: PROGRAMMING :: databases

Dynamic Digital Advertising has the programming capabilities to manage and maintain databases of any size. A database is any collection of similar pieces of data. Relational databases specifically, can hold various pieces of information in separate sections, all related to each other. Your wallet could be a database, one section holding bills and one section holding credit cards. The bills as a group would be considered a table within the database, and the single bill a record.

In the digital world, databases are made up of many types of information. On the simplest level, it contains a list of users, their User Name and Login. On a larger scale, a database may contain several thousands of products in hundreds of categories and subcategories. Once the data is pulled together into neat tables in a database, we can access, sort and manipulate this information.

SQL stands for Structured Query Language, which means a set of specified rules to gather information from a database or to make changes to that database. SQL is the most widely used way to perform database operations. It is like a programming language, but its only purpose is to manipulate data within a database. Microsoft has also simplified its relational database in the form of MS Access. It can be run just as easily as SQL, but does not require a high-powered, costly SQL Server. This proves to be a far more economical solution if there is not a great deal of people accessing the database at the same time.

DDA has the skills necessary to develop, manage and maintain your company's databases. Whether they are massive catalogs of products or merely your employee's login information, Dynamic Digital Advertising can support all of your database needs. Update your company to 21st century technology with database management from Dynamic Digital Advertising.

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